COMPLETED STREETSCAPE LATEST IN SUCCESSFUL COORDINATED EFFORTS TO IMPROVE WHALLEY AVE. COMMERCIAL CORRIDOR
(11/22/2010) NEW HAVEN—Whalley Avenue has just seen its latest revitalization effort come to fruition with the recent completion of the City of New Haven’s pilot streetscape infrastructure improvements which run from Sherman Avenue to Winthrop Avenue.
Spearheaded by the City of New Haven’s Economic Development Administration, the City of New Haven’s Engineering Department, the Economic Development Corporation of New Haven (EDC) and the Whalley Avenue Special Service District (WASSD), the $200,000 improvements began in July and were recently completed.
This is just the latest in a litany of successful coordinated efforts undertaken by the City of New Haven, WASSD, EDC and various partners to revitalize the corridor. Since formalizing a partnership in the spring of 2008 with aggressive benchmarks, both the City of New Haven and WASSD have set the bar high as they systematically and holistically improve the Whalley Avenue for New Haven businesses and their customers.
Despite a tough economy, new businesses continue to grow on Whalley Avenue as evidenced by New Haven’s eagerly awaited community development bank, START Community Bank, bringing its flagship office to the Distric, and Courtyard by Marriott having recently completed a $4 million renovation resulting in 47 new rooms. Earlier this year, the 101 member businesses showed their commitment to the District’s future by voting to increase the self-imposed levy, thereby increasing the SSD’s budget by 10% and allowing for further strategic and physical improvements on the Whalley Avenue corridor.
“We are excited to be part of this neighborhood revitalization,” said Bill Placke, CEO of Start Community Bank. “From the moment we chose 299 Whalley as our headquarters, we have been treated with world-class dignity, respect, and cooperation from the city, the EDC, the SSD, and our neighbors. We are eager to open and serve our constituents with the same dedication and enthusiasm.”
The City of New Haven’s Façade Improvement Program continues to thrive on Whalley Avenue as well, with both Best Gas and START Bank now showcasing gleaming new facades via this highly successful program.
The newly completed streetscape is but one of the many examples of the City of New Haven’s commitment to the improvement of the Whalley Avenue business corridor. Through strategic partnerships with the community, WASSD and EDC, Whalley Avenue continues to buck national trends as its businesses continue to thrive.
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